{"id":708,"date":"2014-03-06T15:47:37","date_gmt":"2014-03-06T21:47:37","guid":{"rendered":"https:\/\/justinparrtech.com\/JustinParr-Tech\/?p=708"},"modified":"2014-06-07T21:19:23","modified_gmt":"2014-06-08T02:19:23","slug":"the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers","status":"publish","type":"post","link":"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/","title":{"rendered":"The Netflix &#8211; Comcast Deal, Smart Move for Netflix, and a Win for Customers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#overview\" >Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#background\" >Background<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#the-nature-of-the-internet\" >The Nature of the Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#no-guarantees\" >No Guarantees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#quality-means-bit-rate\" >Quality Means Bit Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#content-delivery-networks\" >Content Delivery Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#net-neutrality\" >Net Neutrality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#peering-has-its-limits\" >Peering Has its Limits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#comcast-and-netflix\" >Comcast and Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#criticism\" >Criticism<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#false-netflix-comcast-deal-appears-to-violate-net-neutrality\" >False: Netflix-Comcast Deal Appears to Violate Net-Neutrality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#false-netflix-comcast-deal-is-a-game-changer\" >False:\u00a0 Netflix-Comcast Deal is a Game Changer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#false-comcast-is-double-dipping\" >False:\u00a0 Comcast is Double-Dipping<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#the-reality\" >The Reality<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#there-is-no-such-thing-as-a-free-lunch\" >There is no such thing as a free lunch.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#benefits-for-comcast\" >Benefits for Comcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#benefits-for-netflix\" >Benefits for Netflix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/justinparrtech.com\/JustinParr-Tech\/the-netflix-comcast-deal-smart-move-for-netflix-and-a-win-for-customers\/#summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Feb 23, 2014, Comcast announced a multi-year deal with Netflix aimed at improving the viewer experience of Netflix customers who use Comcast broadband services.<\/p>\n<blockquote><p>Comcast Press Release<\/p>\n<p><a title=\"Comcast Press Release\" href=\"http:\/\/corporate.comcast.com\/news-information\/news-feed\/comcast-and-netflix\" target=\"_blank\">http:\/\/corporate.comcast.com\/news-information\/news-feed\/comcast-and-netflix<\/a><\/p><\/blockquote>\n<p>Although details are very limited at this point, the press release states:<\/p>\n<blockquote><p>&#8230;the companies have established a more direct connection between Netflix and Comcast&#8230;<\/p><\/blockquote>\n<p>There are those who are either concerned that this violates the concept of net-neutrality, or speculate that this is a &#8220;game changer&#8221; from an internet economics perspective.<\/p>\n<p>In reality, this is an incredibly smart move for Netflix, and a tremendous win for Netflix \/ Comcast customers.<\/p>\n<p><!--more Click here to read more!--><\/p>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"background\"><\/span>Background<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"the-nature-of-the-internet\"><\/span>The Nature of the Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People think about the internet as a cloud, but it&#8217;s really a series of interconnected &#8220;sub-clouds&#8221;.<\/p>\n<p>Each backbone provider, such as Cogent, Verizon, AT&amp;T, Time Warner, and Comcast have their own network backbone (or sub-cloud), and these sub-clouds have peering interconnections, which is why you can get to anything (and anything can get to you) on the internet.<\/p>\n<p>As a subscriber, you pay your Internet Service Provider (ISP), which aggregates multiple connections from your neighborhood, and then multiple neighborhoods, and ultimately, your &#8220;internet connection&#8221; leads to a data center, and on to the ISP&#8217;s backbone network.<\/p>\n<p>Peering interconnections ensure that you have access to content on other provider&#8217;s networks.\u00a0 For example, if a provider is on Cogent, they pay Cogent for internet access.\u00a0 Cogent peers with Comcast.\u00a0 Comcast is your ISP.\u00a0 Therefore, you can access the content hosted on Cogent, even though you are a Comcast customer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"no-guarantees\"><\/span>No Guarantees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The delivery of traffic on the Internet is not guaranteed.\u00a0 Each ISP makes its best effort to deliver the traffic.<\/p>\n<p>Normal web browsing is very tolerant of tiny glitches that are normal in the &#8220;free-for-all&#8221; environment of the Internet &#8211; both the protocol (Transmission Control Protocol &#8211; TCP) and the browser application are designed to expect a possible failure, and automatically retry.<\/p>\n<p>Streaming protocols, such as those used by voice and video are very sensitive to temporary interruptions.\u00a0 Streaming protocols send the data as fast as possible, and rely on decoding algorithms (Coder \/ Decoder, or CoDec) inside the browser \/ video player to interpret the data, as well as both detect and survive temporary glitches.<\/p>\n<p>The dreaded &#8220;Buffering&#8221; status happens when the content (such as video) plays faster than the rate that the content packets are downloaded to the CoDec.\u00a0 When the CoDec is waiting for more content packets, you get &#8220;Buffering&#8221;.<\/p>\n<p>The Internet is very much the &#8220;Wild Wild West&#8221;, and there are no guarantees.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"quality-means-bit-rate\"><\/span>Quality Means Bit Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video has much more data than voice or web pages that just contain text.\u00a0 The bit rate is the rate at which video must be transmitted, at a given quality, measured in bits per second (bps).\u00a0 Higher-quality video requires a higher bit rate.<\/p>\n<p>Full HD video can require 2Mbps (mega bits per second &#8211; 1Mbps is 1,000,000 bits per second) or more.\u00a0 Likewise, if the bit rate drops (meaning, the network can&#8217;t keep up with the required bit rate), then the quality drops.<\/p>\n<p>Video services such as Netflix attempt to monitor the bit rate to provide the highest-quality experience possible, but they also automatically downgrade the quality if the bit rate drops &#8211; the lower-quality video stream doesn&#8217;t require a high bit rate, meaning fewer packets have to be downloaded in order to keep the bit rate constant.<\/p>\n<p>Higher bit rate means better quality, lower bit rate means lower quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"content-delivery-networks\"><\/span>Content Delivery Networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content Delivery Networks (CDNs) are loosely-affiliated interconnections, allowing content providers to widely publish content to servers on a specific ISP sub-cloud, and in turn, share content from the content provider directly to the ISP&#8217;s customers without using peering interconnections.<\/p>\n<p>CDNs make the internet more efficient.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"net-neutrality\"><\/span>Net Neutrality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Network (Net) Neutrality is the concept that all traffic is equal.\u00a0 No content provider&#8217;s traffic is prioritized over any other provider.\u00a0 ISPs are incented toward Net Neutrality because customers who can&#8217;t access desired content could simply pick another provider.\u00a0\u00a0 Likewise, content providers can switch ISPs.<\/p>\n<p>Neutrality levels the playing field.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"peering-has-its-limits\"><\/span>Peering Has its Limits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Peering interconnections between &#8220;sub-clouds&#8221; are hosted in specific data centers, and there are typically multiple, geographically-disparate peering points spread throughout multiple data centers, assuring that if one data center or link were to fail, the traffic could be easily routed through another data center or link.<\/p>\n<p>Peering connections are often a bottleneck &#8212; they are sized to accommodate &#8220;normal&#8221; traffic between the two networks.\u00a0 When a content provider has unusually-popular content, this can create an asymmetric relationship, where the data flowing from the provider to the ISP&#8217;s customers across the peering connection, exceeds the bandwidth (limit) of the peering connection.<\/p>\n<p>Shallow peering connections can constrain bit rate, when multiple users access the same content.\u00a0 Each copy of the content must be streamed across the peering connection, aggregating the total amount of bandwidth required.\u00a0 As the peering connection &#8220;fills up&#8221;, everyone&#8217;s bit rate drops, and reliability becomes spotty.<\/p>\n<p>CDNs allow direct access to the content, avoiding the peering connection bottleneck.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"comcast-and-netflix\"><\/span>Comcast and Netflix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Netflix uses the Cogent network for hosting and delivery.\u00a0 Peering between Cogent and Comcast is limited, affecting quality and reliability for Comcast users who subscribe to Netflix service.<\/p>\n<p>As the popularity of Netflix has increased, the number of concurrent sessions on all networks has increased.<\/p>\n<p>Netflix had the same problem, recently, with Verizon.\u00a0 Verizon wanted Netflix or Cogent to help pay for upgrading the peering entry points in to the Verizon network.<\/p>\n<blockquote><p><a title=\"Netflix traffic slowing on Verizon FiOS\" href=\"http:\/\/www.zdnet.com\/netflix-traffic-slowing-on-verizon-fios-7000026500\/\" target=\"_blank\">http:\/\/www.zdnet.com\/netflix-traffic-slowing-on-verizon-fios-7000026500\/<\/a><\/p><\/blockquote>\n<p>While details about the Comcast deal are limited, this specific statement in the press release hints at the technical nature of the deal:<\/p>\n<blockquote><p>&#8230;the companies have established a more direct connection between Netflix and Comcast&#8230;<\/p><\/blockquote>\n<p>The Comcast press release also states:<\/p>\n<blockquote><p>Netflix receives no preferential network treatment under the multi-year agreement&#8230;<\/p><\/blockquote>\n<p>These statements hint at a solution in which, either Netflix (in Cogent data centers) have direct access to the Comcast network, bypassing existing peering connections, or Netflix has established content delivery directly within one or more Comcast data centers.<\/p>\n<p>In either case, the multi-year agreement simply means that Netflix is paying for bandwidth, co-location, or both &#8211; the same as any other ISP agreement.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"criticism\"><\/span>Criticism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There has been significant criticism of the Netflix-Comcast deal, from sources that don&#8217;t seem to fully understand it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"false-netflix-comcast-deal-appears-to-violate-net-neutrality\"><\/span>False: Netflix-Comcast Deal Appears to Violate Net-Neutrality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Comcast press release states explicitly that &#8220;Netflix traffic receives no preferential network treatment&#8221;.\u00a0 Meaning, neither at the peering connection, nor in the Comcast network, is Netflix receiving any explicit benefit over any other traffic.<\/p>\n<p>If Comcast were prioritizing Netflix traffic across existing peering connections, or across the Comcast network, that would violate Net-Neutrality.<\/p>\n<p>Either as a function of connectivity, or through its CDN, Netflix is paying for direct access in to the Comcast network.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"false-netflix-comcast-deal-is-a-game-changer\"><\/span>False:\u00a0 Netflix-Comcast Deal is a Game Changer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some folks seem to think that this is a pay-for-play deal, where Netflix must revenue-share with Comcast.\u00a0 That would be a less-than-ideal situation for both parties.<\/p>\n<p>From a Comcast standpoint, users can switch to another provider.\u00a0 This could be facilitated by a friendly Netflix message that says &#8220;Sorry about your terrible experience, blame Comcast&#8221; (Netflix can easily use the first few numbers, called &#8220;octets&#8221; of your IP address to determine if you&#8217;re a Comcast customer).\u00a0 It&#8217;s in Comcast&#8217;s best interest to strike a fair deal with Neflix.<\/p>\n<blockquote><p><strong><em>Edit: 6\/7\/2014<\/em><\/strong><\/p>\n<p><em>Netflix has apparently started posting a message to Verizon users who experience buffering:<\/em><\/p>\n<p><a title=\"Netflix tests warning messages that blame internet providers for poor streaming quality\" href=\"http:\/\/www.theverge.com\/2014\/6\/4\/5778770\/netflix-warning-members-when-service-providers-cause-bad-speeds\" target=\"_blank\"><strong><em>&#8220;The Verizon network is crowded right now. \u00a0Adjusting video for smoother playback&#8230;&#8221;<\/em><\/strong><\/a><\/p>\n<p><em>This resulted in a cease and desist from Verizon&#8230; \u00a0Read more <a title=\"Verizon sends Netflix a cease and desist\" href=\"http:\/\/www.theverge.com\/2014\/6\/5\/5783338\/verizon-sends-netflix-cease-and-desist-over-congestion-warnings\" target=\"_blank\">here<\/a>.<\/em><\/p>\n<p><em>Again, this is a very smart move for Netflix. \u00a0Putting the blame and the burden back on the ISP creates visibility, and helps support net neutrality.<\/em><\/p><\/blockquote>\n<p>Further, if Comcast intends for all content providers to enter in to a pay-for-play arrangement, they risk losing access to content from providers who won&#8217;t pay, which is a greater incentive for their users to switch (or for the content providers to go in to the ISP business).\u00a0 This is one of the tenets of Net-Neutrality.<\/p>\n<p>From a Netflix standpoint, why share revenue points for zero value-add?\u00a0 It&#8217;s in Netflix&#8217;s best interest to strike a fair deal with Comcast ONLY for services rendered.\u00a0 Likewise, without preferential treatment (which we know is excluded from the deal), arbitrary revenue-sharing essentially gives Netflix&#8217;s competitors a leg up, because they won&#8217;t have the pay-for-play penalty.<\/p>\n<p>Netflix would have only come to the table for a tangible benefit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"false-comcast-is-double-dipping\"><\/span>False:\u00a0 Comcast is Double-Dipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Comcast already charges its users for internet access, why is it charging Netflix to deliver the traffic?<\/p>\n<p>The simple answer is that Comcast is charging Netflix for hosting and \/ or internet access, just as it would for any other customer.<\/p>\n<p>Netflix is paying for internet access, not delivery.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-reality\"><\/span>The Reality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"there-is-no-such-thing-as-a-free-lunch\"><\/span>There is no such thing as a free lunch.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In some situations, it makes sense for CDN arrangements between ISP and content provider to be low cost or marginal cost &#8211; depending on the type of content, it may even make the ISP netork more efficient, and therefore, a business case exists to provide access for the content provider for free.<\/p>\n<p>This equates to table scraps compared to the amount of traffic from Netflix.<\/p>\n<p>When the resources required for a CDN arrangement become a direct cost, it makes sense for the ISP to charge for service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"benefits-for-comcast\"><\/span>Benefits for Comcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Netflix is now a customer.<\/strong>\u00a0 Comcast enjoys the additional revenue, which among other things, offsets infrastructure costs.<\/li>\n<li><strong>Big win for Comcast users.<\/strong>\u00a0 Comcast is providing a huge incentive for its users to stay put &#8211; they want faster, better-quality Netflix service, and Comcast has delivered.\u00a0 Switching providers means they risk degraded access to Netflix.<\/li>\n<li><strong>Other Cogent traffic gets a boost<\/strong>. \u00a0Without Netflix clogging the peering connections between Cogent and Comcast, other sites and services hosted on Cogent get a perceived performance boost for Comcast users.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"benefits-for-netflix\"><\/span>Benefits for Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Direct access.<\/strong>\u00a0 Netflix customers now enjoy a more direct path to Netflix content, ostensibly with better reliability and sustained bit rate.<\/li>\n<li><strong>Diverse access.<\/strong>\u00a0 If there is a problem on the Cogent network, Netflix could potentially leverage Comcast peering with other ISPs to deliver uninterrupted service to its customers.<\/li>\n<li><strong>Scalability.<\/strong>\u00a0 Leveraging multiple networks \/ datacenters allows Netflix to scale more quickly while maintaining high quality.\u00a0 Quality is a huge driver of value &#8211; scaling at the expense of quality means that value suffers.<\/li>\n<li><strong>Fixed Cost.\u00a0<\/strong> Predictable infrastructure spend.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Due to the brief details available, many people have made some possibly-incorrect assumptions about the Netflix-Comcast deal.<\/p>\n<p>From the details that are available, it seems like a smart move for both parties, and the customers benefit.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview On Feb 23, 2014, Comcast announced a multi-year deal with Netflix aimed at improving the viewer experience of Netflix customers who use Comcast broadband services. Comcast Press Release http:\/\/corporate.comcast.com\/news-information\/news-feed\/comcast-and-netflix Although details are very limited at this point, the press release states: &#8230;the companies have established a more direct connection between Netflix and Comcast&#8230; There [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-708","post","type-post","status-publish","format-standard","hentry","category-analyses-and-responses"],"_links":{"self":[{"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":10,"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"predecessor-version":[{"id":959,"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/posts\/708\/revisions\/959"}],"wp:attachment":[{"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justinparrtech.com\/JustinParr-Tech\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}